Key Metrics — March MTD vs. Previous Period & Last Year
Sessions
18,420
vs. prev. period
+12.4%
vs. last year
+28.7%
Conversions
342
vs. prev. period
+8.2%
vs. last year
+31.0%
Conversion Rate
1.86%
vs. prev. period
−0.14pp
vs. last year
+0.18pp
Bounce Rate
41.2%
vs. prev. period
−3.1pp
vs. last year
−6.4pp
12-Month Trend
Sessions & Conversions
Rolling 12 months
Sessions
Conversions
Conversion Rate & Bounce Rate
Rolling 12 months
Traffic by Channel
Channel Split
March MTD
Monthly Sessions by Channel
Last 6 months
| Channel | Oct | Nov | Dec | Jan | Feb | MTD |
|---|---|---|---|---|---|---|
| Organic Search | 7,210 | 7,480 | 6,890 | 7,640 | 8,120 | 4,820 |
| Direct | 2,840 | 3,120 | 3,440 | 2,980 | 3,210 | 1,940 |
| Paid Search | 1,920 | 2,100 | 2,340 | 2,010 | 2,190 | 1,280 |
| Social | 1,140 | 1,280 | 980 | 1,320 | 1,490 | 890 |
| 680 | 720 | 610 | 750 | 820 | 490 | |
| Referral | 410 | 390 | 350 | 430 | 480 | 280 |
Conversions by Type
Conversions by Type & Channel
Last full month (February) — channel mix per conversion type
Organic
Direct
Paid
Social
Email
Referral
| Conversion Type | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Jan | Feb | MTD |
|---|---|---|---|---|---|---|---|---|---|---|
|
Contact Form
Form submission
|
48 | 52 | 49 | 54 | 58 | 61 | 55 | 67 | 74 | 42 |
|
Request a Demo
Form submission
|
31 | 34 | 38 | 41 | 44 | 48 | 39 | 52 | 61 | 38 |
|
Newsletter Signup
Form submission
|
62 | 58 | 71 | 68 | 74 | 82 | 77 | 88 | 96 | 54 |
|
Phone Click
Click event
|
24 | 27 | 22 | 28 | 31 | 29 | 25 | 34 | 39 | 22 |
|
Whitepaper Download
File download
|
19 | 22 | 25 | 21 | 24 | 38 | 46 | 30 | 46 | 26 |
| Total | 184 | 193 | 205 | 212 | 231 | 258 | 242 | 271 | 316 | 182 |
Top Pages
| Page | Prev. Sessions | Prev. Conv. | MTD Sessions | MTD Conv. | Bounce Rate | vs. Prev. | vs. Last Year |
|---|---|---|---|---|---|---|---|
|
Homepage
/
|
4,210 | 142 | 2,480 | 84 | 38.4% | +9.2% | +24.1% |
|
Pricing
/pricing
|
2,840 | 98 | 1,620 | 56 | 29.1% | +5.6% | +18.4% |
|
About Us
/about
|
1,480 | 22 | 890 | 14 | 52.7% | −2.1% | +11.2% |
|
Blog: SEO Guide 2025
/blog/seo-guide-2025
|
1,320 | 18 | 810 | 12 | 61.2% | +31.4% | — |
|
Contact
/contact
|
980 | 62 | 560 | 36 | 22.4% | +4.1% | +14.8% |
|
Features
/features
|
870 | 34 | 490 | 20 | 44.8% | −6.3% | +8.9% |
AI / LLM Traffic
ChatGPT
284
▲ +62% vs. last month
Perplexity
141
▲ +38% vs. last month
Gemini
89
▲ +21% vs. last month
Other AI
47
● +4% vs. last month
Search Console — Blog Performance
Total Clicks
6,840
▲ +14.2% vs. last month
Impressions
148,200
▲ +9.8% vs. last month
Avg. CTR
4.61%
▲ +0.38pp vs. last month
Avg. Position
11.4
▲ improved from 13.2
Keywords Ranked
1,284
▲ +86 vs. last month
Clicks & Keywords Ranked
Rolling 12 months
Top Blog Posts in Search
Last full month — clicks, impressions, CTR & avg. position
| Page | Clicks | Impressions | CTR | Avg. Position | Keywords | vs. Prev. Month | vs. Last Year |
|---|---|---|---|---|---|---|---|
|
SEO Guide 2025
/blog/seo-guide-2025
|
1,240 | 28,400 | 4.37% | 6.2 | 184 | +28.4% | — |
|
Content Marketing Tips
/blog/content-marketing-tips
|
980 | 21,600 | 4.54% | 8.4 | 142 | +11.2% | +42.1% |
|
Google Analytics 4 Setup
/blog/ga4-setup-guide
|
820 | 19,100 | 4.29% | 9.8 | 118 | +6.4% | +19.3% |
|
Email Marketing Strategy
/blog/email-marketing-strategy
|
640 | 16,800 | 3.81% | 12.1 | 97 | −3.2% | +8.7% |
|
What is a Landing Page
/blog/what-is-a-landing-page
|
480 | 14,200 | 3.38% | 14.6 | 74 | +2.1% | +61.4% |